Case Study - Elmira Golf Club
Overview
Founded in 1963, Elmira Golf Club is a 18 hole, Par 70 golf course set in the country just west of Elmira, Ontario and approximately 15 minutes north of Waterloo, Ontario. In past years the Elmira Golf Club has been recognized in the Ontario golf industry for value, quality and service.
Through over 40 years of planned development the course has matured into one of the regions finest facilities. It has often been referred to as a "hidden gem" and "affordable treasure" by Ontario Golf Magazine and all who have the opportunity to play it.
Objectives
- Measure customer satisfaction across all key customer service metrics
- Assess potential interest in new membership packages being considered for offer by club management
- Compare customer perspective of Elmira Golf Club against similar golf courses in the same market
Solutions
- Designed an online survey instrument to meet Elmira Golf Club needs
- Administered the survey online via SRI's secure platform
- The online survey utilized personalized access codes embedded directly into each respondent's survey link to allow for protection against duplicate and unauthorized responses